Nick graduated from the University of Brighton, gaining a degree in business studies and marketing.

He started his career in store management for the Co-op in 1986 where he gained first hand experience of the in-store environment, including managing store refurbishments, before moving to head office where he was responsible for macro and micro space planning.

Nick continued his career in retail, joining Superdrug in 1995, where he built on his experiences, where his responsibilities included conducting micro space analysis, annual store workload planning, and the implementation of category management.   

Nick’s move to Unilever, in 2000, allowed him to use his retail experience in developing best practice techniques to enable the merchandising function to deliver increased visibility at the point of purchase. Nick’s role encompasses all aspects of in-store visibility, including category management deployment, range assortment and space management, point of purchase best practice, retail ready packaging from a shopper perspective and development of virtual reality capabilities.

Nick has also spent considerable time developing category shopper interaction insight to aid space planning decisions.

Nick was Chairman of POPAI UK and Ireland from 2004 to 2006 and is an ardent Brighton & Hove Albion fan.

MARI – In-store Evaluation Coming of Age

• Theory and practice of learning from the MARI in-store research project in the UK - understand how shoppers shop
• New findings on the research in Asda-Walmart and Co-op in 2010