Bram Nauta, graduated from the Erasmus University of Rotterdam in Marketing Management and started his career in marketing management with Van Nelle Confectionery and Johma Salads. From 1986 he worked with different advertising agencies and was international client services director in the AYER agency on Beiersdorf, SEAT and Dentsu.

In 1992 he started his own consultancy agency in retail marketing. In this capacity he got into contact with POPAI Benelux in 1998. Having experience in brandmarketing, advertising and retailing he joined the Benelux Board and was appointed general manager in 2000.

Bram is among other things responsible for developping methodology and executing POPAI market research on shopper behavior, effectiveness and ROI studies and is frequently giving lectures on these issues.

Shopper in-sight

• The shopper’s decision cycle; from buying intention to purchase decision
• How to use shopper insights into shopper marketing strategies
• How can advertisers influence shopper behaviour pre-store and in-store?
• Multiple examples from research projects, illustrated by eyetracking videos
• Future influencers: social networks and the newest digital media